Featured in New Jersey Life Magazine

We made the editorial cut. Little One & Co. was one of the featured shops in NJ Life Magazine's weekending: Maplewood, NJ. “Maplewood’s a ‘good morning’ type of town — everyone greets you,” says former mayor Ellen Davenport. Now Secretary of the New Jersey Senate, Davenport’s world still centers on Maplewood, where she has lived since 1971 and operated a business for 20 years. “It’s a place where people look out for one another.”

Maplewood, 18 miles from New York, is a suburb, yes, but one with a distinctive urban undercurrent. “We have a lot of artists, journalists, and musicians who moved from Manhattan,” says Amy Koehler, manager of the Maplewood Village Alliance. “The shops reflect this creativity.” Walk down Maplewood Avenue and you’ll be inevitably smitten by mid-century nostalgia, an atmosphere the retailers cultivate. It’s a place where you can feel comfortable allowing your children to explore (there’s a beat police officer on patrol) while you banter with shop owners who routinely wander into each other’s establishments to catch up on the latest news. And everybody has colorful stories to tell — so take the time to listen. full article